Okay, so I’ve been following Dustin Poirier for a good while now, watching his fights, the whole deal. And something I kept noticing, especially in the lead-up to fights or even just casual interviews, was the gear he was wearing. Not the fight kit stuff, but his own shirts. They looked pretty decent, you know? Had a certain style.
This got me thinking. What brand is that? Is it some obscure sponsor, or something he’s directly involved with? Curiosity got the better of me, so I decided to spend a bit of time figuring it out. Like a little side project.
First thing I did was just jump online. Opened up my browser and started punching in search terms. Things like:
- dustin poirier clothing
- what brand shirt does poirier wear
- poirier walkout shirt brand
- DP shirt brand
Just threw a few variations out there to see what stuck. Got a load of results back, naturally. Lots of pictures from fights, news articles, fan forums discussing him. Some shops selling replica stuff or fan designs, but that wasn’t what I was after. I wanted the source, the actual brand he himself was pushing or wearing consistently.
Going Through the Pictures
I spent a good chunk of time just scrolling through image results. Looking closely at weigh-in photos, press conference shots, stuff like that. You can usually catch logos pretty well in those moments. I noticed a few different logos over the years, sure, sponsors come and go. But more recently, there seemed to be a more consistent look, a specific vibe to the clothes.
Then I thought, maybe I’m going about this the wrong way. Social media! That’s usually where these guys promote their own ventures or major sponsors. So, I headed over to his Instagram profile. Had to scroll past a ton of training clips, family pictures, you know how it is. But I kept an eye out for tagged brands in photos or mentions in the captions.
And there it was. After a bit of digging through posts and tagged pics, I started seeing consistent tags and mentions for a particular brand name. It wasn’t a huge Nike or Adidas type thing. It felt smaller, more personal.
It clicked pretty quick – looks like Poirier started his own clothing brand. It’s actually his own line. Makes total sense when you think about it. Lots of athletes are doing this now, building their own brands outside of their sport. Gives them creative control, another income stream, and a direct line to their fans. Pretty smart business, really.
The designs I saw looked pretty clean, not overly flashy. Seems to fit his whole “paid in full” persona. Solid stuff. It wasn’t some super complex investigation, just required a bit of focused searching and knowing the likely places to look, like his own social media feeds.
So, that’s the story. Just a bit of online detective work spurred by noticing some sharp-looking shirts. Found out it’s Dustin’s own brand. Kinda cool seeing fighters build things like that on the side. That was my little practical run-through of finding it out.
