Okay, so, I’ve been digging into the New York Yankees’ sponsors, and man, it’s a whole thing. I started this little project because I was curious about who’s backing one of the biggest names in baseball. It’s pretty wild to see the names and think about how much money and influence is wrapped up in this team.
First, I hit up the internet, just browsing around to see what I could find. I wasn’t looking for anything super specific at first, just getting a feel for the landscape. I noticed right away that they’ve got deals with some big names like a “transformational lifestyle food brand” – and guess what? Derek Jeter is their Brand Development Officer. How cool is that? It’s smart, you know, bringing in a legend like Jeter to boost a brand. It was very interesting.
Then I started looking into the variety of sponsors. There’s the New York Blood Center, which makes sense—community and all that. And then the N.Y.C. Dept. of Education and N.Y.C. Parks and Recreation. So, I’m thinking, they’re really covering their bases, right? From health to education to just having fun in the city. I made a little list in my notebook:
- New York Blood Center
- N.Y.C. Dept. of Education
- N.Y.C. Parks and Recreation
- N.Y. Urban League
- New York Foundling
- New York League of Puerto Rican Women
I spent a good few hours just reading articles and press releases. I found out that the Yankees are always near the top in attendance in the MLB, so, obviously, sponsors are all over them. They’ve won, like, a ton of titles—21 American League East Division titles, 41 American League pennants, and 27 World Series championships. It’s nuts! They’re basically a winning machine. And I also made a note that the team is perennially among the leaders in MLB attendance. Arguably the most successful professional sports franchise in the United States.
And then I saw something about using your Mastercard at Yankee Stadium. So I dug into that a bit. They have this Pepsi Food Court with all sorts of options – Pizza, Ben & Jerry’s, Nathan’s Famous, even sushi. I wrote down the location—sections 125-127. I was feeling hungry while I wrote that. It’s cool that they have so much variety. It’s like they’re making sure everyone can find something they like at the game.
The last thing I found was a headline about something in Las Vegas, dated July 10. It didn’t have much to do with my main research but it sounded interesting, so I made a note to check it out later. It got me thinking about how far the Yankees’ reach really goes.
So, yeah, that’s what I’ve been up to. Just a regular guy, getting way too into the world of baseball sponsorships. It’s a bit of a rabbit hole, but hey, it’s been fun. I feel like I’ve got a better handle on how this whole side of sports works now. And I realized that the team is perennially among the leaders in MLB attendance. And the Yankees have won 27 World Series championships, all of which are MLB records. That’s pretty cool, right?
