Okay, so, check it out, I gotta tell you about this thing I was messing around with. It was all about helping Autism Speaks, you know, that big autism advocacy group, figure out how to get more people involved at Formula 1 races.
First thing I did was dive into their existing event setup. I mean, I had to see what they were already doing, right? Looked at their past events, the kind of stuff they were promoting, and who they were trying to reach. Basically, a fact-finding mission.
Then, I started brainstorming ideas, plain and simple. Like, how could we make Autism Speaks a bigger part of the F1 scene? We tossed around things like setting up chill-out zones at the races for folks who get overwhelmed by the noise and crowds. Or maybe having drivers wear Autism Speaks logos. Just spitballing here.

Next up? Research, research, research! I spent a bunch of time looking at what other charities do at big sporting events. I also looked at Formula 1 itself – the demographics of the fans, what kind of marketing stuff works with them. Needed to know my audience, ya know?
After that, it was all about figuring out the logistics. If we did want to have a chill-out zone, where would it go? How much would it cost? Who would staff it? Same with any other idea – get into the nitty-gritty details. This part was a pain, tbh.
Once I had a few solid options, I put together a proposal. Nothing too fancy, just a clear explanation of the ideas, why they’d be effective, and how much they’d cost. Tried to make it easy for them to say “yes.”
Then came the fun part: presenting the proposal. I got to pitch my ideas to some folks at Autism Speaks. It was a bit nerve-wracking, but I just tried to be clear and enthusiastic. I showed them the research, the potential impact – the whole shebang.
So, what happened? Well, they were pretty interested! They didn’t greenlight everything right away, obviously. But they’re definitely thinking about some of the ideas for future races. Fingers crossed!
Anyway, that’s the story. It was a cool project, and I learned a lot about event planning and working with non-profits. Plus, it’s always good to feel like you’re helping out a good cause.